la marca


Simimi es una marca de perfumes española joven e independiente, creada entorno a un

concepto simple y a la vez universal:   


Amor en todas sus formas y colores. Desde el primer y más puro amor, hasta el último y más místico. 

Un universo de sentimientos transformado en notas aromáticas. 


La complejidad y la perfección del amor hace de este proyecto algo hermoso. Simimi quiere crear diferentes fragancias para perpetuar momentos de amor en nuestra memoria. Por ello, buscamos dar para cada tipo de amor, su propio olor. Para cada sueño. Para cada ocasión.


Simimi nación para hacer posible el arte de guardar todos nuestros amores en exquisitos frascos the perfume. 

La colección de recuerdos de amor.


El nombre de la marca nace del nombre se su fundadora, Mireia Navarro, quien escogió combinar el apodo que adquirió cuando vivió en París, con una expresión francesa. 


mimi     el apodo de Mireia Navarro, una mujer de espíritu libre impulsada por un sentido de la belleza y la elegancia innatos. 

si mimi      mimi es el diminutivo de "mignon" – mono, lindo – en francés: si mimi  quiere decir que algo es tan mono que se convierte en irresistible. 

simimi      es, por tanto, una marca elegante e irresistible creada por una mujer para mujeres.

Captura de pantalla 2019-12-13 a las 18.
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There is no fragrance of love without an elixir of love. Mireia chose a flower that she loved, to be that elixir: the Stellaria Holostea. 

It is a white flower from the carnation family that symbolizes pure love. It has five petals shaped like hearts and it grows in fields all around Mireia’s home town Barcelona. 

This flower is the embodiment of love and is the symbol of Simimi. It is found in the logo and on the cap of the fragrances, but most importantly, a few drops is present in every fragrance from the brand.



We call it the Simimi Flower.


Simimi was created by Mireia Navarro, an independent Spanish woman whose choices in life all contributed to the establishment of her brand.

Since an early age she has been intrigued by mixing soaps and creams at home. She inherited a strong entrepreneur spirit from her family and by the time she was eight, she had decided to become her own boss. So Mireia decided to study business, specializing in fashion and beauty. 

She then worked at prestigious companies such as LVMH, Abercrombie & Fitch and Fendi, but most importantly, in the perfume and cosmetics division of Chanel where she learned the craft of perfumes.

In 2013 she started working on her project and by 2016 she was ready to launch her first line of fragrances and scented candles.



Mireia Navarro enlisted the help of a well known international Italian perfumer, Paolo Terenzi, to create her first line of products. Paolo Terenzi was impressed by Mireia’s vision for fragrances that perpetuate memories of love and shared his talent and expertise in order to bring Mireia’s ideas to life. 

Each fragrance was created around a story about a different kind of love. Mireia knew from the beginning that she wanted her stories to be emotional, passionate and relatable. So she chose to tell real stories of real lovers from all times and places.

Not only do the stories serve as the inspiration for the perfumer to create the scent but also as the link to the customer. Because every woman can find a Simimi story that relates to her own life, choosing a Simimi fragrance is done as much with the heart, as it is with the nose!

From Spain to Italy, the collaboration of two creative minds is the promise of a successful future for Simimi!